7 Different Types of Fundraisers (With 50+ Proven Examples)

Events, Fundraisers, Nonprofits

If you’re tired of defaulting to the same bake sale year after year, then it might be time to explore the many types of fundraisers that will help you reach your fundraising goals.

One fundraiser format can’t do everything. Some raise fast cash, others build long-term donor relationships, and a few quietly generate revenue with almost no volunteer hours. 

When you understand the different types of fundraisers available to your organization, it opens up dozens of possibilities you’ve probably never considered!

This guide breaks down seven main fundraiser types and pairs each one with proven examples you can adapt to your group’s size, budget, and goals. Ready to get started?

Why Should You Consider Different Types of Fundraisers?

Truth bomb: relying on one single type of fundraiser can limit your reach and exhaust your donor base over time. 

Whether you’re a group leader in charge of raising funds for your community or a nonprofit organizer building a fundraising plan, it’s no secret that a mix of fundraising strategies can help you build a more resilient and sustainable financial foundation for your organization’s long-term goals. 

This variety keeps your fundraising efforts fresh and exciting, preventing donor fatigue while opening up new streams of financial support. 

Without further ado, here are the seven types of fundraisers available to you, plus fun examples of fundraising ideas for each format.

Peer-to-Peer Fundraisers

Peer-to-peer fundraising turns your supporters into active fundraisers. Instead of one organization asking for donations, dozens or hundreds of individuals share personal campaign pages with their own networks. 

This model multiplies your reach exponentially because every participant brings a unique audience you’d never access on your own.

For groups with passionate supporters but limited marketing budgets, peer-to-peer formats consistently outperform centralized campaigns. Let’s take a closer look at peer-to-peer fundraising.

Personal Fundraising Pages

Each participant sets up a donation page tied to your campaign. They share it via email, social media, and text messages with friends and family. Set a suggested individual goal (like $200 per person) and provide pre-written social media templates to lower the barrier to participation.

Team-Based Fundraising Competitions

Split your supporters into teams and track which group raises the most. Friendly competition drives engagement, especially when you offer a simple prize like a pizza party or public recognition.

Birthday and Milestone Fundraisers

Supporters ask friends to donate to your cause instead of giving birthday gifts. This works exceptionally well on social media platforms that already have built-in birthday fundraiser features.

Additional Peer-to-Peer Examples

Memorial and tribute campaigns let donors honor a loved one while supporting your organization. Provide customizable tribute pages with space for photos and personal messages, and send acknowledgment cards to the honoree’s family.

“Give it up” challenges ask participants to give up a daily expense (coffee, dining out, streaming subscriptions) for a set period and donate the savings instead. These campaigns generate great social media content and cost nothing to run.

Ambassador programs recruit your most loyal supporters to serve as ongoing peer-to-peer fundraisers throughout the year, not just during campaigns. Equip ambassadors with a toolkit of shareable graphics and talking points. 

Crowdfunding campaigns combine peer-to-peer sharing with a public campaign page that anyone can discover. Set milestone stretch goals to keep donors engaged as the total climbs. The key is a compelling video. Campaigns with video raise significantly more than text-only pages.

Online and Virtual Fundraisers

Online fundraisers remove geographic barriers entirely. Your supporters can participate from anywhere, which makes these formats ideal for organizations with dispersed communities or limited event space. 

Let’s dive into the different types of fundraisers you can host online.

Virtual Auction

Collect donated items and experiences, photograph them well, and host bidding through an online platform over several days. Extended bidding windows (3 to 5 days) outperform single-evening auctions because they give more people time to participate. Promote standout items individually on social media to drive traffic.

Livestream Fundraiser

Host a live event on YouTube, Instagram, or Facebook where viewers donate in real time. This works for talent shows, cooking demonstrations, Q&A sessions with local figures, or gaming marathons. Display a live donation ticker to create urgency and social proof.

Online Donation Pages and Giving Days

A well-designed donation page with a clear story, a specific goal, and a progress bar can raise thousands during a focused 24 to 48-hour push. Tie it to an existing giving day (like Giving Tuesday) to ride a wave of charitable momentum. 

Be sure to email your list three times: the announcement, a midday update with progress, and a final-hours push.

More Online Fundraiser Examples

Text-to-give campaigns let supporters donate by sending a keyword to a short code. They’re perfect for events where you want instant, frictionless giving. Promote the keyword on signage, screens, and social media.

Email appeal series tell a story across three to five emails, building toward a donation ask. Each email should offer value or an emotional connection before requesting money. Space them two to three days apart for the best response rates.

Digital challenge campaigns ask participants to complete a task (read 20 books, cook 30 recipes, take 10,000 steps daily) and collect pledges for each milestone. These campaigns sustain engagement over weeks rather than relying on a single moment.

Virtual trivia nights charge teams an entry fee and award prizes to winners. Use a platform with built-in scoring and create themed rounds (pop culture, local history, your organization’s mission). Cap team sizes at four to six people to encourage more team registrations.

Product Sale Fundraisers

Stale popcorn and overpriced wrapping paper have given product fundraisers a bad rep, but the format itself remains one of the most reliable revenue generators when you pick the right item.

Selling a tangible product gives donors something in return for their money, which often increases participation rates compared to straight donation asks. The challenge is choosing a product people actually want.

Let’s take a look at the many types of product sale fundraisers that might be the perfect fit for your group!

Food and Treat Sales

Cookie dough fundraisers remain popular because the product practically sells itself. Partner with a quality supplier, offer multiple flavors, and set a two-week ordering window. Parents and coworkers buy these eagerly.

Bake sales work best at high-traffic locations like school pickup lines, community events, or sporting games. Price items simply ($1, $2, $5) to speed up transactions. A “fill a box for $10” option increases average purchase size.

Coffee or tea sales appeal to an adult audience and can generate repeat purchases. Partner with a local roaster for a co-branded bag and sell through an online order form. Margins typically run 40 to 50 percent.

Branded Merchandise and Spirit Wear

Custom t-shirts and apparel let supporters wear their pride while funding your cause. Use a pre-order model to avoid inventory risk. Offer two to three design options and limit the ordering window to create urgency.

Seasonal spirit wear (holiday sweaters, back-to-school gear, sports season apparel) ties purchases to a specific moment, which drives faster decisions. Coordinate designs with upcoming events so buyers can debut their gear publicly.

Specialty Product Sales

Candle fundraisers offer high margins and broad appeal. Choose a supplier with quality scents and attractive packaging. Sell through a digital catalog to eliminate physical inventory management.

Plant and flower sales align perfectly with spring campaigns and appeal to a wide demographic. Partner with a local nursery for wholesale pricing and offer a pickup day at your location to simplify distribution.

Coupon book sales provide ongoing value to buyers, which makes them an easier sell. Work with local businesses to create an exclusive discount book and price it at $20 to $25. The key is including at least two to three restaurants, since dining discounts drive the most purchases.

Event-Based Fundraisers

Events create energy, community, and memories. They also require the most planning. If your team has the bandwidth, event-based fundraisers generate both revenue and goodwill that lasts long after the night ends.

Gala Dinners and Formal Events

A gala combines ticket sales, live auctions, sponsorships, and donations into a single high-revenue evening. These events work best for organizations with donor bases that skew toward higher giving levels. 

Budget at least three months of planning time and secure a venue donation or discount to protect your margins.

Community Festivals and Fairs

Carnival or fun fair fundraisers charge admission and sell game tickets, food, and activity wristbands. They’re perfect for family-oriented organizations. Recruit local businesses to sponsor individual booths, which offsets your costs and gives sponsors visibility.

Taste-of-the-town events bring local restaurants together for a ticketed tasting experience. Restaurants provide small portions in exchange for exposure, keeping your food costs near zero. Charge $30 to $50 per ticket and cap attendance to maintain a premium feel.

Entertainment and Social Events

Trivia nights charge per team or per seat at a local venue. Add a 50/50 raffle and a themed costume contest to boost revenue beyond ticket sales. Trivia works well because it attracts groups, not just individuals.

Movie night fundraisers (outdoor screenings in particular) cost relatively little to produce. Rent an inflatable screen, sell concessions, and charge a family-friendly admission fee. Pair it with a pre-show activity like face painting to extend the experience.

Talent shows generate revenue through entry fees, ticket sales, and audience voting (charge $1 per vote). They also build genuine community connection and create shareable content for social media.

Themed dinner events (murder mystery, decade-themed, international cuisine) command higher ticket prices than generic dinners because they offer a unique experience. Keep the menu simple and invest your creativity in the theme, decorations, and interactive elements instead.

Comedy or open mic nights at a local bar or venue keep costs minimal while drawing a crowd. Ask performers to volunteer their time and split bar revenue with the venue. Promote it as a fun night out rather than a fundraiser, and you’ll attract a broader audience.

Athon Fundraisers

The athon fundraiser model combines physical activity (or any sustained effort) with pledge-based donations. Participants collect per-unit pledges before the event: per mile walked, per lap swum, per book read. This format builds excitement over weeks as participants recruit sponsors, and the event itself becomes a celebration of effort.

Here’s why we recommend athons for groups of almost any size: they scale naturally. Ten participants with 15 sponsors each means 150 donors reached. Fifty participants? That’s 750 potential donors.

Classic Athletic Athons

Walkathons are the most accessible option because almost anyone can participate. Map a route through a scenic local area, set up water stations, and create a festive start/finish line. Encourage participants to collect flat donations in addition to per-mile pledges for maximum revenue.

Bikeathons appeal to cycling communities and can cover longer, more dramatic routes. Offer multiple distance options (10, 25, and 50 miles) to accommodate different fitness levels. Partner with a local bike shop for mechanical support along the route.

Swimathons work well for swim teams, YMCAs, and aquatic centers. Swimmers collect pledges per lap and swim during a designated time block. This format has a built-in venue, which eliminates one of the biggest event-planning headaches.

Creative Athon Alternatives

Readathons are perfect for schools and libraries. Students collect pledges per book or per chapter read over a set period (usually one to two weeks). Add reading challenges and genre bingo cards to keep kids motivated throughout the campaign.

Danceathons pack a gymnasium or event space with participants who dance for hours while collecting pledges. Hire a DJ or create themed playlists for each hour. Elimination rounds add entertainment value for spectators and keep the energy high.

Jumpathons (jump rope marathons) are a school fundraiser staple because they require minimal equipment and space. Set up stations with different jump rope challenges: speed jumping, double Dutch, and trick competitions. 

Spellathons combine academic achievement with fundraising by having students collect pledges per word spelled correctly. Teachers can integrate the preparation into classroom curriculum, making this one of the least disruptive school fundraiser formats. Host the final spelling event as a community gathering.

School and Education Fundraisers

Schools operate under unique constraints: tight budgets, parent volunteers with limited availability, students of varying ages, and administrative approval processes. The best school fundraisers acknowledge these realities. 

They’re simple to execute, family-friendly, and generate meaningful revenue without burning out your volunteer team.

Common Types of School Fundraisers

Fun runs combine the athon pledge model with a festive obstacle course or color run format. Students run laps while getting doused in colored powder or passing through foam stations. These events generate tremendous excitement and typically raise more per student than traditional product sales.

PTA fundraising campaigns focus on balancing a fundraiser goal with the limited time and capacity of parent volunteers. Successful PTAs organize their efforts by launching quick, low-effort initiatives like food trucks at pickup or monthly restaurant nights alongside ongoing passive revenue streams such as digital gift card fundraising and online spirit wear stores. 

School carnivals anchor your fundraising calendar with a signature annual event. Charge for game tickets, food, and special attractions like bounce houses. Recruit parent volunteers for booth duty and local businesses for prize donations. If you’re raising money for a specific purpose like a field trip, align your carnival messaging to that goal!

Book fairs partner with publishers to sell books on campus, earning a percentage of sales for the school. Schedule the fair during parent-teacher conference week to maximize foot traffic. Add a “buy a book for the library” option to increase participation from families who might not buy for themselves.

Low-Effort School Fundraiser Examples

Spirit days charge $1 to $5 for students to participate in themed dress-up days (pajama day, crazy hair day, favorite team jersey day). They require almost zero planning and can raise $500 or more at larger schools. Run them monthly for steady, low-effort income.

Box Tops and receipt programs ask families to clip box tops or scan grocery receipts through partner apps. Revenue per family is small, but the cumulative effect across hundreds of families adds up over a school year. Assign a parent volunteer to send monthly reminders.

Restaurant night partnerships arrange a “dine and donate” evening where a local restaurant gives back 15 to 20 percent of sales from your group’s members. Distribute flyers a week ahead and promote on your school’s social media. The restaurant handles everything, you just drive traffic. 

Supply drive fundraisers ask families and community members to donate needed supplies (art materials, sports equipment, classroom items) rather than cash. Create an online wishlist with specific items and prices so donors know exactly what they’re contributing. This approach often attracts supporters who prefer giving tangible items over writing checks.

Penny wars pit classrooms against each other in a coin-collection competition. Each class has a jar. Pennies add points, while silver coins and bills subtract from rival classes’ totals. The strategic sabotage element makes this wildly popular with students, and it costs nothing to run.

Nonprofit and Community Fundraisers

Nonprofit fundraising demands a longer-term view than most school or club efforts. You’re not just collecting payments for a single event. You’re building a sustainable donor pipeline. The fundraisers in this category emphasize relationship-building and recurring engagement alongside immediate revenue.

Let’s dive into this a little deeper by looking at different types of fundraisers for nonprofits.

Donor Cultivation Fundraisers

Annual giving campaigns establish a yearly fundraising drive with a defined goal, timeline, and theme. Segment your donor list and personalize outreach by giving level. Use a fundraising goal tracker to keep your team and your supporters updated on progress, since visible momentum encourages additional gifts.

Monthly giving programs convert one-time donors into recurring supporters. Offer a branded giving circle name (like “The Impact Club”) and provide quarterly updates showing what recurring gifts accomplish. Even $10 per month multiplied across 100 donors equals $12,000 annually.

Matching gift campaigns partner with a corporate sponsor who agrees to match donations up to a set amount. The match doubles the perceived value of every gift, which dramatically increases response rates. Promote the match deadline heavily in the final 48 hours of the campaign.

Community Engagement Fundraisers

Charity golf tournament fundraisers combine sponsorship revenue, registration fees, and on-course contests (closest to the pin, longest drive) into a single event. Golf tournaments attract a donor demographic with higher giving capacity. 

Benefit concerts attract supporters who might not attend a traditional fundraising event. Book local bands willing to play for free or reduced fees and charge $15 to $30 per ticket. Add a VIP tier with premium seating and a meet-and-greet for higher-level supporters.

Mission trip fundraisers support service-oriented organizations sending teams on domestic or international trips. Each participant creates a personal fundraising page and shares their mission story with potential donors. For faith-based and service groups, mission trip fundraising ideas provide specialized strategies that resonate with this audience.

Car wash fundraisers remain effective for smaller community groups because they’re visible, simple, and fun. Set up at a high-traffic location on a weekend and suggest a donation amount rather than a fixed price. Add “premium” wash tiers ($20 for a hand wax) to increase revenue per car.

Charity auction dinners combine a sit-down meal with live and silent auction items. Secure experience-based auction items (vacation stays, private cooking lessons, behind-the-scenes tours) that generate higher bids than physical goods. Assign a charismatic auctioneer who can work the room and drive competitive bidding.

With so many nonprofit fundraising ideas to add to your calendar, it’s time to pick your favorites and start making some magic happen!

How to Choose the Right Fundraiser for Your Group

Now that you know the main types of fundraisers, you might be wondering which one will best fit your group.

Let us let you in on a little secret: the best fundraiser for you is the one your team can realistically execute well.

For example, a 10-person volunteer team shouldn’t attempt a gala dinner, nor should a large nonprofit limit itself to a lemonade stand. 

Consider these four factors when narrowing your options:

  • Audience size and reach: Do you have 50 supporters or 5,000? Peer-to-peer campaigns scale easily while product sales work better with a defined community.
  • Available volunteer hours: Some fundraisers run themselves after setup. Others demand stronger volunteer recruitment and weeks of coordination. Be honest about your team’s bandwidth.
  • Timeline: Need money in two weeks? Run a direct donation campaign. Have three months? An -athon style fundraiser gives you time to build momentum.
  • Revenue goal: A $500 target and a $50,000 target require completely different approaches. Match the format to the number.

Last but not least, you don’t have to stick to just one fundraising type! Play around with a few different formats to see which one works best.

Fundraise Better with Cheddar Up

The most successful organizations don’t run one fundraiser per year. They build a mix: a recurring online campaign for steady income, a signature annual event for community energy, and one or two seasonal product sales to fill gaps. 

Start by picking one fundraiser from each of the two or three categories that best fit your group’s strengths. Test them this year, track what works, and refine your approach next year!

Need help managing your fundraisers? Online fundraising platforms like Cheddar Up simplify the operational side of running multiple fundraiser types!

With integrated payment collection, event management, customizable forms, goal tracking, and peer-to-peer campaign tools, you can manage everything from product sales to donation drives in one place. Join a live learning session to see how it works for your specific fundraising goals.

Frequently Asked Questions

What should we do if our fundraiser underperforms halfway through the campaign?

Run a quick midpoint reset: update your goal and progress publicly, share a specific need the funds will address, and add a short-term incentive like a matching window or a mini-challenge. Focus outreach on past supporters and warm contacts first, they convert faster than cold audiences.

What are common legal or compliance issues to watch for across fundraisers?

Raffles, alcohol service, and online prize drawings often have state and local rules, so confirm requirements before promoting. Also confirm permissions for photos of minors, music licensing for public events, and how donor data is stored and used.

How can we protect our brand and message in a peer-to-peer fundraiser?

Create a simple messaging kit that includes a short mission statement, approved images, key talking points, and a few sample posts. Add quick guidance on what not to say (for example, promises about outcomes) and assign one point person to answer participant questions fast.

What is the best way to secure sponsors for an event or community fundraiser?

Lead with sponsor outcomes, such as local visibility, attendee demographics, and specific benefits like signage, shout-outs, or booth space. Offer three to four clear tiers with fixed deliverables, then follow up with a one-page recap of what they receive and when.

How do we handle donation receipts and tax acknowledgments without creating extra admin work?

Standardize your receipt process with a template that includes the organization name, date, amount, and whether any goods or services were provided. If you collect payments in multiple places, reconcile weekly so receipts stay accurate and timely.

Before You Go

Ready to kick off your next fundraiser but need help managing everything? From campaign collections and ticketing to volunteer sign ups and everything in between, Cheddar Up can help! Join a Cheddar Up Live Session for Q&A with product experts, or watch this demo.

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