Cheddar Up is on a mission to help you do more
We’re committed to providing easy-to-use tools that help groups collect payments and information so they can save time and do more for their communities.
Our story
In 2012, Cheddar Up Co-Founder, Nichole Montoya, found herself raiding her 6-year-old daughter’s piggy bank for $4 for the school’s pajama day. Mortified, frustrated and no stranger to fintech, Nichole was struck by an unshakable nag: I can’t be the only one with this issue.
It wasn’t just schools that had this issue, but groups of all kinds — sports teams, Girl Scout troops, booster clubs, associations… Groups needed an easy way to collect money and information. Volunteers who have day jobs and families shouldn’t have to waste time chasing down checks and managing spreadsheets. And, if these overachievers made it easier for their communities to pay, they could collect more. Nichole enlisted the help of her friend and Co-Founder, Molly DiCarlo, and after a year of prototyping, pitching to investors and a coveted spot at 500 Startups, Cheddar Up was born. That Pajama Day $4 has now turned into over $350 million and counting.
What’s with the name?
The answer includes taking a spin through the Urban Dictionary after Nichole’s hip 20-something nephew patiently explained that everyone knows that “Cheddar” is slang for money. The founders were committed to moving groups online and upwards. What better than Cheddar Up and a logo of a cheese cube sent aloft? The name was interesting and playful—just what they needed for the task at hand—flipping a once laborious task (collecting money from a group) on its head.
Our Values
At Cheddar Up, we grow our team with people who love what we do, what we stand for, and who we serve, all of which are embedded in our company values.
Product First
Our product is our window to the world, ensuring it looks and performs its best is our top priority.
Customer Centric
We only succeed when our customers succeed: their needs and feedback are always relevant.
Innovate & Iterate
We believe in constant forward progress: well done is better than perfect.
Be Accountable
We are committed to doing good work, meeting deadlines, and acting with integrity.
Respect & Authenticity
We communicate authentically, assume goodwill, and treat others with respect and kindness.
Our Team
The Cheddar Up team is made up of experts in their fields who also raise their hands to volunteer. We’ve got HOA treasurers, international pig show directors, meal deliverers, team parents, non-profit board members, high school talent show runners, and PTA presidents. Interested in joining our team? Contact us.
We our users
We love our users. You unite and inspire. And, you’re creative. We read, listen, and consider any ideas you bring. Our detailed reporting center? Based on your requests. Our variety of forms? Influenced by you. Ability to add sizing and other variations to an item? We built it. We work tirelessly to create a product that makes your life easier, and it’s your feedback that allows us to do it!
Thank you for your support, encouragement and inspiration. And, thank you for making Cheddar Up the #1 payment platform for groups.
425k+ collections
for office parties, band fundraisers, hockey uniforms, summer camps…
3.2M+ happy payers
who didn’t need to download an app or create an account to pay online
$16.3M+ in spirit wear
sold by band boosters, cheer squads, university clubs, and groups with spirit!
30k+ cookie collections
thanks to built-in product libraries that make life easy for troop leaders
More to explore
Reporters, bloggers, and influencers—this is for you.
Want to be involved? Get in touch with us.
Cheddar Up partners with right-fit organizations.
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