Dance recitals are a celebration of talent, dedication, and the joy of movement. They’re also an excellent opportunity to raise funds for your dance troupe through custom program ads. Selling dance recital program ads can be a win-win: businesses get to promote themselves to a captive audience, and you generate additional revenue to support your dancers.
But how do you effectively sell these ads, and what’s the best way to manage the process? Let’s dive into some strategies.
The Power of a Dance Recital Program Ad
A dance recital program is often a keepsake for families, making it a valuable space for advertisers and sponsors. Local businesses, parents, and even the dancers themselves might be interested in purchasing ad space to show their support. Highlight the draw of purchasing an ad to potential buyers by explaining that their ad will be seen by hundreds of local families attending.
Program ads can help significantly boost the success of a dance recital, by providing an additional revenue stream beyond ticket sales. The funds raised through program ad sales can help cover costs such as venue rental and costumes. Ad sales offset cost so that the recital can be both high-quality and affordable for participants. Additionally, the extra income can be reinvested into the studio or school, supporting future programs and helping to keep tuition and dues down for families.
View an example collection on selling program ads to help get you started!
How to Promote Dance Recital Program Ads
Identify Potential Advertisers
Start by making a list of businesses that might benefit from advertising in your program. Local businesses like dancewear shops, restaurants, cafes, photographers, and fitness centers are great options.
Reaching out personally to potential connections can make a difference in ad sales. Have your staff, teachers, and even older students reach out to local businesses or family friends who might be interested in purchasing an ad. A personal touch, such as a phone call or face-to-face meeting, can significantly increase the likelihood of a sale.
Ask parents and supporters
Parents, grandparents, and friends of dancers are some of the most enthusiastic supporters of your recital, making them ideal candidates for purchasing program ads. These ads still help fund the program, but are aimed at showing support and love to their dancers.
Create Options for Program Recital Ads
Make a guide for potential ad buyers that includes information about your recital and the multiple ad sizes and prices. Offering different price points — such as full-page, half-page, and quarter-page ads — can help attract a wider range of advertisers or supporters.
The Best Way to Sell Dance Recital Program Ads
Utilize Cheddar Up as your one stop shop! Managing the ad sales process can be challenging, especially if you’re dealing with multiple businesses and ad types. Using an online tool like Cheddar Up can streamline the process. The platform is particularly useful for events like recitals, because it can handle everything from ad purchases to gathering the necessary information for the ads.
How to use Cheddar Up for ad sales:
- Create a Collection: Set up a collection page specifically for your recital program ads. Include all the necessary information — ad sizes, prices, and deadlines.
- Customize the Collection: Add custom fields for advertisers to submit their ad copy, artwork, and any special instructions. This ensures you have everything you need in one place.
- Share the Link: Share the link to your Cheddar Up collection with potential advertisers via email, social media, and web. This makes it easy for them to find information, purchase an ad and submit their information in just a few clicks.
- Track Sales and Payments: Cheddar Up provides real-time tracking of who has purchased ads, this feature simplifies the follow-up process and helps you stay organized.
Make the process even easier by starting with this template:
Selling dance recital program ads is not just a way to cover costs — it’s an opportunity to connect with your community and local businesses. By approaching ad sales with a clear strategy, using tools like Cheddar Up to streamline the process, and maintaining open communication with advertisers, you can make the most of this revenue-generating opportunity.
Before you go
Ready to boost your dance recital’s success while supporting local businesses? Start selling dance recital program ads today with Cheddar up!
