Egg my yard: An unforgettable fundraiser

Define your goal

Start by setting a clear objective for your fundraiser. How much are you trying to raise for your project, charity, or community need? Knowing your goal will help guide your planning and marketing efforts.

Choose your dates

Select a date for your egg deliveries. Ideally, this should be the day before Easter to ensure families wake up to a delightful yard in the morning. Also, set a deadline for sign ups to give yourself enough time to prepare.

Set your pricing

Decide how much you will charge for each Egg My Yard package. Offer different packages based on the number of eggs and any additional goodies, like candy or small toys, that you might include in the eggs.

Gather supplies

You’ll need plastic eggs, candies or small toys to fill the eggs, and volunteers to prepare and deliver them. Consider reaching out to local businesses for donations of eggs, candies, or funds to cover costs.

Create your Egg my Yard collection page

Managing addresses and payments manually is the hardest part of this fundraiser. Use an Egg My Yard Fundraiser template to automate the process. With Cheddar Up, you can add custom form fields to collect vital info like gate codes, pets in the yard, or specific hiding instructions right at checkout.

Streamline your logistics

Instantly track payments, egg counts, and delivery addresses in one real-time dashboard. You can export your participant list to easily map out volunteer routes, ensuring no house (and no special instruction like “hide behind the mailbox”) is ever missed.

Social media campaigns

Leverage social media platforms to spread the word about your Egg My Yard fundraiser. Create engaging posts that highlight the joy and excitement of the event. Use before-and-after photos from previous years if available. Include a direct link to your collection page to make it easy for participants to sign up.

Local community engagement

Reach out to local schools, churches, and community centers to promote your fundraiser. Flyers and posters in these high-traffic areas can attract participants who may not be reached via social media.

Email marketing

Send out emails to your organization’s mailing list, detailing the fundraiser and how it supports your cause. Personal stories can make your message more compelling.

Volunteer coordination

Don’t wait until delivery night to organize your team. Assign volunteers to specific “squads”: an Egg Stuffing Crew to prep the stash and a Delivery Team to hit the streets.

Safety and expectations

Since deliveries happen in the dark, safety is the top priority. Provide your teams with high-visibility vests and flashlights to ensure they are seen by neighbors and cars.

• Set Clear Expectations: Remind volunteers to stay on walkways when possible and avoid “expert” hiding spots (like roof gutters or prickly bushes) that might frustrate parents or children.
• Communication is Key: Have volunteers “check-in” via a group chat once a yard is complete so you can track progress in real-time.

Timing and Communication

Deliveries should begin once it’s fully dark and families are likely settled inside (usually after 8:00 PM). Punctuality and stealth are key to maintaining the surprise!

To avoid startling homeowners or triggering security cameras, have volunteers send a quick, templated text when they are 5 minutes away: “The Easter Bunny’s helpers are approaching! Please ensure pets are inside and the porch light is off.”

Photo documentation and Proof of Delivery

Capture the magic (and cover your bases). Encourage volunteers to take a quick “proof of delivery” photo of the finished yard.

• Future Marketing: With the participant’s permission, these photos make for incredible social media content to promote next year’s fundraiser.

• Troubleshooting: If a parent calls saying they can’t find the eggs, you’ll have a photo on hand to guide them to the hiding spots!

Emergency contacts

Establish a “Command Center” (a simple group text or WhatsApp thread) where volunteers can reach organizers instantly. Whether a volunteer can’t find a house, encounters a locked gate, or runs out of eggs, having an organizer on standby ensures that any hiccups are handled quietly and quickly without disrupting the holiday magic.

Thank your participants and volunteers

After the event, send thank you emails to everyone who participated and volunteered. Sharing the success of the fundraiser and its impact will foster a sense of community and achievement.

Evaluate and improve

Finally, gather feedback from participants and volunteers to identify what worked well and what could be improved. Use this information to make your next Egg My Yard fundraiser even more successful.