As Executive Director of Booked Authors, Allyson Hickey oversees school book sales tied to author visits across the country. Many of those sales happen at the same time, often with tight timelines and high expectations from schools, PTAs, and families.
For years, the process relied on paper order forms sent home in backpacks, checks returned on uneven schedules, and handwritten personalization details that were not always easy to read. Tracking orders required follow-up, and even small errors created extra work during already busy seasons.
As school book sales grew in volume, the cracks became harder to ignore. Managing multiple author visits and book orders at once left little room for inefficiency. Allyson knew the process needed to support growth without adding more manual work.







